You know the saying, birds of a feather flock together; but have you really stopped to think about what that means for your business or organization?

I want to talk to you about your workforce. Do you employ average workers or below average workers (C and D players), you know who I am talking about, those employees do just the bare minimum to get by? Or do you employ top talent (A and B players), those who go above and beyond, have new creative ideas, get behind the company and mission, and bend over backwards for your clients?

When you hire and retain the C and D players those are the employees you are going to retain because birds of a feather flock together and your A and B players are going to get frustrated and leave in search for a workplace where they can be surrounded by like minded people.

Top talent, the Rock Stars that seem to be so illusive want to be in organizations that not only appreciate their hard work and talent, but don’t put up with mediocrity from everyone else. When you find an organization filled with A players it is because they flock to each other, they support each other, they inspire, influence, and make work a great place to be.

When you find an organization with C and D players it seems like everyone is just hanging in there, no one really cares about doing better, because they are getting by with just enough to keep them employed and everyone around them is doing the same. What incentive do they have to become A or B players?

Same thing goes outside of work, have you ever looked at circles of friends and noticed what they have in common? Usually they have everything in common. They are either a group who have mediocre jobs, little money in the bank, and unhealthy life styles or they are a group who are rising stars at work, live in abundance, and are healthy both inside and out. You don’t find these two groups of people intermingled very often and that is because like attracts like and the rule goes the same whether you are looking at social circles, family dynamics, or work environments.

If it’s true (and it is) that you will earn as much as the average of the 5 people you spend the most time with, what do you think that means for those you employ? Can your business do better than the average of your workforce? I don’t see how your organization can be the leader in your industry if you continue to employ average and unengaged workers.

OK I know this all sounds depressing, but let me change that for you. The good news is you can employ A and B players, you can afford them and in all actuality you cannot afford not to hire them. The even better news is that many of your C and D players can become A and B players, it’s not as hard as you think, and you don’t have to figure this out on your own.

What if I told you that my job is to help you figure this out, to help you take C and D players and turn them into A and B players. What if it were really possible to only hire A and B players going forward and to completely change the low engagement that is so prevalent in most organizations and probably present in yours.

If I told you that our working together would allow you to do this, provide you a workforce that was highly engaged, eager to contribute, inspired, and more productive what would stop you from learning more?

What would your business and your life look like if you went to work every day surrounded by the best of the best people? What will your business look like a year from now if you don’t learn how to do this now?

It’s easy to get started, email me at with the subject line: I want more A players; and then tell me the number one challenge you are having so we can have a meaningful talk about how to change that challenge into a gold mine.

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